Providing Market Intelligence for 40 Years

In The News

Here's How Much Amazon's Dis Will Cost Apple and Google

It's not an unprecedented move, but it's a rare one for Amazon, which is staying in business with its two rivals for other products -- even tablets where iPad and Nexus devices compete with its Kindles. Even though Amazon is firing this shot, one could argue that the war was started by Apple and Google, since neither Chromecast nor Apple TV offers Amazon's Prime Video app.

That's a telling thing, because Amazon.com will still be selling Roku's streaming players, which control more market share than any other company, according to an August report by Parks Associates. The online retailer cited the lack of Prime Video as a reason for stopping sales of the two devices in an email it sent to sellers.

From the article "Here's How Much Amazon's Dis Will Cost Apple and Google" by Daniel B. Kline.

Previously In The News

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...