In The News

Here's how banks can reinvigorate deposit growth with incentives

July 08, 2019

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates.

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

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Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

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About Parks Associates

Here's how banks can reinvigorate deposit growth with incentives

Previously In The News

Could streaming giants start to clamp down on password sharing?

The streaming wars are flooding us with TV

Password sharing denies streaming services $9 billion in fees

Apple earnings could offer clues on streaming performance

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