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Here's how banks can reinvigorate deposit growth with incentives

July 08, 2019

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates.

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

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Apple’s Video Streaming Plans: Key Open Questions

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Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

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About Parks Associates

Here's how banks can reinvigorate deposit growth with incentives

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

Jeffrey Katzenberg’s Quibi Is Ready to Launch, but Will Viewers Bite?

Apple’s Video Streaming Plans: Key Open Questions

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

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