Providing Market Intelligence for 40 Years

In The News

HBO Plans to Take On Netflix in Spain With Streaming Service

In Spain, about three-fourths of residents have high-speed Internet. About half subscribe to broadband but not pay-TV, compared with about 16 percent in the U.S., according to the research firm Parks Associates. Spanish residents also showed high awareness of HBO, Sutton said.

Yet HBO will face competition in Spain. At least eight streaming video services already exist in the country, including from Telefonica SA, the dominant telecommunications provider, and Netflix, which arrived in October and offers six months of free service to Vodafone Group Plc customers. HBO will need to invest in additional programming, marketing and customer service, Venkateshwar said.

Many people in Spain have grown accustomed to watching online videos without paying for them, said Brett Sappington, director of research at Parks Associates. 

From the article "HBO Plans to Take On Netflix in Spain With Streaming Service" by Gerry Smith.

Previously In The News

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

At CES 2019, Apple finally sets iTunes, AirPlay loose

The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Will the box office ever come back?

The pandemic's stay-at-home habits and the rise of streaming have conspired to create a strong appetite for watching new movie releases at home instead of in theaters. Parks Associates research indica...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive