Providing market intelligence for more than 35 years

In The News

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain, whose unemployment levels rank among the highest in the European Union, also has one of the highest percentages of broadband-only households — and piracy, according to Parks Associates.

The latter could be an issue says Parks analyst Brett Sappington.

From the article "HBO Launching Streaming Service in Spain With Vodafone" by Erik Gruenwedel.

Previously In The News

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....