Providing market intelligence for more than 35 years

In The News

HBO Is Replacing Its Cable TV Option In Spain With A New Streaming Service

The initiative is an ambitious play, but it makes sense. Spain has lower cable subscriber rates than the US and a large amount of online piracy. So HBO is sacrificing its licensing revenue to appeal to homes that either gave up on cable or never bought it in the first place. "We follow the money," HBO chief executive Richard Plepler told Bloomberg. "We’re making a determination of where we think the most profits lie." The company has 138 million subscribers, two thirds of which are located outside the US, where broadband-only rates are far higher than the US, according to research firm Parks Associates.

From the article "HBO Is Replacing Its Cable TV Option In Spain With A New Streaming Service" by Nick Statt.

Previously In The News

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...

Video Entertainment Spending Drops in the US

According to the research firm, there has also been a decline in multiplatform usage among households, as use rates on individual screens declined despite the fact that overall video viewing has held...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive