Providing market intelligence for more than 35 years

In The News

Hardware as a Service Could Be the Whitespace Your CE Business is Looking For

If new research from Parks Associates is to be believed, local consumer electronics retailers, integration companies, and manufacturers in the smart home space could find themselves an entirely new potential bucket of revenue that fills a major need for consumers. Hardware as a Service (HaaS, we’ll call it), essentially flips the present-day retail model on its head. Instead of selling products to consumers—specifically in the smart home space—businesses or brands may want to consider offering service packages based around those same products.

From the article "Hardware as a Service Could Be the Whitespace Your CE Business is Looking For" by Rob Stott.

Previously In The News

Landline Telephony Has Role in Post-Pandemic Home, Says Parks

COVID-19 led to renewed validation of legacy telephony technologies as voice calls “address the universal need for communication and social connection, providing a lifeline for everyday life, work, an...

Western European Smart Thermostat Sales To Hit 1 Mln By 2020

Sales of smart thermostats in Western Europe are set to rise from less than 700,000 units in 2016 to more than one million units by 2020, according to a report on smart energy and water products by Pa...

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

It looks a lot like Amazon wants to hide Alexa inside your web router

“It’s no surprise that the tech giants like Google, Amazon and Samsung have moved into this product category,” says Brad Russell, research director at consulting company Parks Associates. “Home networ...