Providing market intelligence for more than 35 years

In The News

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone.
"The ability to shut off both the camera and the microphone will appeal to those who have privacy concerns regarding these devices," said Dina Abdelrazik, research analyst at Dallas-based Parks Associates, a market research and consulting company specializing in consumer technology products.

"Privacy concerns with always-on listening devices is a key barrier to adoption of voice-first devices," she told TechNewsWorld. "Consumers harbor little trust for device manufacturers in accessing and managing their personal data."

From the article "Google's Super-Sized Nest Hub Draws Mixed Reviews" by John P. Mello, Jr.

Previously In The News

Expanding the Value of Smart Access Devices

Parks Associates’ new whitepaper “Smart Locks and Access Control Supply Chain: Scaling Innovation,” developed in partnership with PassiveBolt, highlights the rise in demand for secured smart spaces, t...

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers. MDU residents making use of...

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...