In The News

Google's Next Chromecast Could Look More Like a Roku Box

March 23, 2020

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that only 11% of all streaming players installed in the United States are Chromecast devices. Meanwhile, Roku has maintained its status as an industry leader, and Fire TV has surged to a 30% market share.

From the article " Google's Next Chromecast Could Look More Like a Roku Box" by Stephen Lovely.

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About Parks Associates

Google's Next Chromecast Could Look More Like a Roku Box

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Could streaming giants start to clamp down on password sharing?

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Google Chromecast’s surprising origins—and uncertain future

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