Providing market intelligence for more than 35 years

In The News

Google's Latest Plan to Take Over Your Living Room

By almost any measure, Chromecast has been a hit. Among dedicated streaming devices, it was the second-most popular in the U.S. in 2014, capturing about 20% of the market according to Parks Associates. Worldwide, it's been even more popular. Earlier this month, research firm Strategy Analytics reported that Chromecast was the top-selling streamer in the world in 2015, selling some 14.7 million units. To date, Google has sold about 27 million Chromecasts in two and a half years. In contrast, Amazon has sold fewer than 10 million Fire TV devices. Apple has sold about 37 million Apple TV units, but has been selling its device for far longer -- about 9 years.

From the article "Google's Latest Plan to Take Over Your Living Room" by Sam Mattera.

Previously In The News

Broadband Household Smart Home Device Ownership Rose 7% In 2016, Parks Associates Says

Broadband availability may be far from ubiquitous in the United States, but in the homes where a connection is present a new Parks Associates survey revealed that 26% now own a smart home device, up f...

Cincinnati Bell Scales Local Call Center To 300 agents To Address Growing Fioptics Base

The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...

5 Future Jobs You've Never Heard of But That Your Kids Will Flock to

In 2018 a jaw-dropping 48 percent of U.S. consumers polled by Parks Associates said they planned to buy at least one smart home device; that number constituted an even more astounding 66 percent rise...

AI and machine learning could goose home security and monitoring sector—report

Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end. According to rese...