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In The News

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazon Fire TV and Apple TV. 

From the article "Google Makes First Major Chromecast Update Since 2015" by Daniel Frankel.

Previously In The News

Apple’s Aim Is on the Camera Market

Harry Wang, senior director of research for mobile and health at Parks Associates, agrees that the “gap between smartphone camera and DSLR is shrinking,” and that Apple has further narrowed whatever s...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...

Sharing Netflix Passwords Makes You Federal Lawbreaker?

Variety reported last year that the research firm Parks Associates estimated that "illicit password sharing" to video on demand players used by Netflix, HBO and other Internet subscription providers c...

TLC Presents New 4K TV With Roku OS

Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...

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