In The News

Google developing next-gen Chromecast streamer

March 10, 2020

Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active accounts at the end of 2019) and Amazon's Fire TV (about 40 million active users). According to a Parks Associates study from the fall of 2019, Chromecast made up just 11% of the US media streaming device market, down from 21% three years earlier.

From the article "Google developing next-gen Chromecast streamer" by Jeff Baumgartner.

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About Parks Associates

Google developing next-gen Chromecast streamer

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Could streaming giants start to clamp down on password sharing?

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Google Chromecast’s surprising origins—and uncertain future

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