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Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S. install base is up to 39%, and Amazon Fire TV has climbed to 30%.

Kristen Hanich, a senior analyst at Parks Associates, says that when the firm tested consumer perception of the four largest streaming platforms (Chromecast, Fire TV, Roku, and Apple TV), it found that Chromecast ranked last in ease of use, content support, and ease of finding content. That’s largely because of its reliance on a phone for navigation.

From the article "Google Chromecast’s surprising origins—and uncertain future" by Jared Newman.

Previously In The News

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The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, but Apple trails Roku and Amazon in market share, and it seldom discounts its pri...

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That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

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