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Google’s Chromecast Rises To Become Second Biggest Selling Streaming Device

December 02, 2014

streaming devices

Android Headlines

Streaming is big business now. Since the internet came about and companies like Netflix introduced the world to subscription based content, streaming has taken over. Whats more is, this trend is likely to continue for years to come. A report today by Parks Associates suggests 10% of broadband households have purchased a streaming device so far in 2014. Although 10% might not sound a lot, it is wise to remember that this statistic is based on how many were purchased this year alone. As such it does not represent, in any way the number of streaming and media devices out there. Just what was purchased this year. Furthermore, the report goes on to suggest that this figure is only for the first three quarters of 2014 and has already equaled the total for 2013. As such it is not too far fetched to look at the increase year-on-year to being somewhere around the 25% marker.

The report does not end there though. In terms of what is actually selling, the Roku still seems to be the biggest selling device occupying 29% of the overall sales for this year. However, interestingly Google’s Chromecast is catching up quick already reaching the 20% marker. It is worth noting Chromecast has now surpassed Apple TV, which so far this year comes in positioned in third place with 17%. Just as interesting, is the newest addition to the market the Amazon Fire TV is already notching up 10% of overall sales.

From the article "Google’s Chromecast Rises To Become Second Biggest Selling Streaming Device" by John Anon.

Previously In The News

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

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