Providing market intelligence for more than 35 years

In The News

Google’s Chromecast Rises To Become Second Biggest Selling Streaming Device

Streaming is big business now. Since the internet came about and companies like Netflix introduced the world to subscription based content, streaming has taken over. Whats more is, this trend is likely to continue for years to come. A report today by Parks Associates suggests 10% of broadband households have purchased a streaming device so far in 2014. Although 10% might not sound a lot, it is wise to remember that this statistic is based on how many were purchased this year alone. As such it does not represent, in any way the number of streaming and media devices out there. Just what was purchased this year. Furthermore, the report goes on to suggest that this figure is only for the first three quarters of 2014 and has already equaled the total for 2013. As such it is not too far fetched to look at the increase year-on-year to being somewhere around the 25% marker.

The report does not end there though. In terms of what is actually selling, the Roku still seems to be the biggest selling device occupying 29% of the overall sales for this year. However, interestingly Google’s Chromecast is catching up quick already reaching the 20% marker. It is worth noting Chromecast has now surpassed Apple TV, which so far this year comes in positioned in third place with 17%. Just as interesting, is the newest addition to the market the Amazon Fire TV is already notching up 10% of overall sales.

From the article "Google’s Chromecast Rises To Become Second Biggest Selling Streaming Device" by John Anon.

Previously In The News

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...

Comcast and Charter team up to launch a new streaming platform for US consumers

Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...