Providing Market Intelligence for 40 Years

In The News

Google’s Chromecast Rises To Become Second Biggest Selling Streaming Device

Streaming is big business now. Since the internet came about and companies like Netflix introduced the world to subscription based content, streaming has taken over. Whats more is, this trend is likely to continue for years to come. A report today by Parks Associates suggests 10% of broadband households have purchased a streaming device so far in 2014. Although 10% might not sound a lot, it is wise to remember that this statistic is based on how many were purchased this year alone. As such it does not represent, in any way the number of streaming and media devices out there. Just what was purchased this year. Furthermore, the report goes on to suggest that this figure is only for the first three quarters of 2014 and has already equaled the total for 2013. As such it is not too far fetched to look at the increase year-on-year to being somewhere around the 25% marker.

The report does not end there though. In terms of what is actually selling, the Roku still seems to be the biggest selling device occupying 29% of the overall sales for this year. However, interestingly Google’s Chromecast is catching up quick already reaching the 20% marker. It is worth noting Chromecast has now surpassed Apple TV, which so far this year comes in positioned in third place with 17%. Just as interesting, is the newest addition to the market the Amazon Fire TV is already notching up 10% of overall sales.

From the article "Google’s Chromecast Rises To Become Second Biggest Selling Streaming Device" by John Anon.

Previously In The News

Survey: Internet Streaming Now Firmly Established in U.S.

More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one s...

New Report Shows Other SVOD Services Creeping Up on Netflix

The report also found that U.S. consumers pay an average of $29 per month for what Parks calls “incremental video-related entertainment beyond pay TV,” and the the biggest chunks of that are movie tic...

Fitness Tracker Industry Awaiting Olympics Windfall

Meanwhile, they'll also have one eye firmly fixed on Apple's smartwatch and devices of that ilk which are slated to overtake the sale of fitness-tracker devices by 2018 with 68 million sales compared...

ONLINE VIDEO ROUND UP: Univision and Facebook Live, Amazon Chime, Comcast Announces XFinity Stream and More

Market research and consulting company Parks Associates' 360 View: Digital Media & Connected Consumers report that claims that 29 per cent of US broadband households get most of their news from social...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive