The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee.
The report, “Seeing the Unseen: Delivering Connectivity With Confidence,” is based on a survey of 8,000 broadband households in the United States. It looks at the “direct financial and brand impact” of bad in-home connectivity. The report makes the case that self-support apps leveraging visual artificial intelligence (AI) can have a positive impact on churn risk and strengthen consumer loyalty.
From the article, "Good Wi-Fi key to platform choice and reducing churn: Report" by Carl Weinschenk
Once a futuristic luxury, internet-connected home cameras have become reasonably common — and relatively cheap. Around 33 million American households — 27% — now use the cameras, according to an e...
According to TV Technology’s summary of Parks Associates data, 91% of U.S. internet households had at least one streaming service last year, while traditional pay‑TV reached just 41%. Nearly six subsc...
The shift is already underway. Social video is now the second-most-watched video type on TVs, according to research from Parks Associates. Jennifer Kent, SVP and principal analyst at Parks Associat...
Smart home device revenue is expected to jump 40% from $10.7 billion in 2024 to 15 billion in 2029, according to data from Parks Associates, a consumer tech market research firm. From the article,...
