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Good Wi-Fi key to platform choice and reducing churn: Report

March 11, 2026

The in-home Wi-Fi experience is increasingly the deciding factor between platforms capable of delivering broadband to consumers, according to a new report published by Parks Associates and TechSee.

The report, “Seeing the Unseen: Delivering Connectivity With Confidence,” is based on a survey of 8,000 broadband households in the United States. It looks at the “direct financial and brand impact” of bad in-home connectivity. The report makes the case that self-support apps leveraging visual artificial intelligence (AI) can have a positive impact on churn risk and strengthen consumer loyalty.

From the article, "Good Wi-Fi key to platform choice and reducing churn: Report" by Carl Weinschenk

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Good Wi-Fi key to platform choice and reducing churn: Report

Previously In The News

One-third of consumers say they have trouble finding a new ISP

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

The Challenges Consumers Face in Choosing an Internet Service Provider

Study: US net subs favour fibre SPs

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