Providing market intelligence for more than 35 years

In The News

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, so we will continue to see more companies introducing supporting devices and related technologies. Gaming applications are a major driver of VR adoption, as well as the widely popular 360 videos that are available online, including a lot of user generated content.
Connections conference celebrated its 20th anniversary. It has expanded its focus over the years, covering a wide array of topics relating to the connected home, including smart-home, IoT, content delivery as well as wearables and connected cars.

To find out more about out insights on the topic, visit our post on Parks Associates Industry Insights blog.

From the article "Giraffic Speaks At The 20th Connections US Conference By Parks Associates" by www.giraffic.com

Previously In The News

Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off

In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV...

A Cord Cutter's Life For Me: Replacing Cable With Internet TV

DirecTV and its competitors, including Google’s (GOOGL, -0.34%) YouTube TV and Dish Network’s (DISH, +1.99%) Sling TV, sure seem like a better deal than cable. The cost is lower, the apps are capable,...

People Sharing Netflix, Hulu, Cable Passwords with, You Guessed It, Millennials in the Lead

The overall numbers have increased over time, based on research reports issued on a regular basis. In 2015, Parks Associates said that 10% of U.S. households with broadband used a streaming-service ac...

Roku Shares Skyrocket Due to Impressive Streaming Numbers

So far, Roku has been able to keep its lead as the top video streaming device maker. In May, for instance, research firm Parks Associates said Roku was the market leader in the Internet video streamin...