Providing market intelligence for more than 35 years

In The News

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

The panelists were all in consensus that VR is not a just a temporary hype and will continue to grow. Recent study from Parks Associates revealed that 2.3M households in US already own a VR headset, so we will continue to see more companies introducing supporting devices and related technologies. Gaming applications are a major driver of VR adoption, as well as the widely popular 360 videos that are available online, including a lot of user generated content.
Connections conference celebrated its 20th anniversary. It has expanded its focus over the years, covering a wide array of topics relating to the connected home, including smart-home, IoT, content delivery as well as wearables and connected cars.

To find out more about out insights on the topic, visit our post on Parks Associates Industry Insights blog.

From the article "Giraffic Speaks At The 20th Connections US Conference By Parks Associates" by www.giraffic.com

Previously In The News

Nvidia's Turing Chip Opens Door to New Virtual Reality Realm

However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...

Amazon's DVR Scheme May Be Taking Shape

"Over the past 18 months and longer we've seen a renaissance in live content, and a lot of that content is moving online with consumer habits," said Brett Sappington, senior director of research at Pa...

Sonos Welcomes Devs With Open APIs

The Sonos Sound Platform allows the company not only to better serve its installed base, but also broaden its product portfolio, making its brand more attractive to high-end customers, said Brad Russe...