In The News

Get Smart: What Retailers Need To Know About Selling Home Automation

July 24, 2016

Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to a recent survey from Parks Associates more than 40 percent of U.S. broadband households plan to purchase a smart home device in the next 12 months.

From the article "Get Smart: What Retailers Need To Know About Selling Home Automation" by Mark Honeycutt.

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4 Key Business and Lifestyle Trends Transforming Customer Demand

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IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

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About Parks Associates

Get Smart: What Retailers Need To Know About Selling Home Automation

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Most Consumer Electronics Buyers Consider Only One Brand

4 Key Business and Lifestyle Trends Transforming Customer Demand

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

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