Providing Market Intelligence for 40 Years

In The News

Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables

Nearly half of all U.S. households — 43 percent — wired with broadband, plan to buy a smart home device in 2016, according to a report from IoT research firm, Parks Associates. But then, you probably already have one — or may find one under your tree this year.

From the article "Gear Up On IoT: GPS For Your Parked Car + Cows And Their Wearables" by Lauren Barack.

Previously In The News

DIY Security, Home Automation: What’s a Pro to Do?

One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...