Providing market intelligence for more than 35 years

In The News

Gear Up for a Flood of IoT Support Requests

Growth of the Internet of Things in broadband households extends the life, utility and functionality of all connected solutions in the home. It also puts new pressures on existing support solutions to meet consumers' expectations.

Sixteen percent of U.S. broadband households owned a smart home device, and nearly 40 percent planned to buy a smart home product in the next 12 months, suggests a research report Parks Associates released last month. Many of those devices will be self-installed.

By their nature, smart home devices open new and ongoing demands in functionality and interoperability, which become increasingly complex with the addition of every new device. As a result, smart home devices could prompt more than 7 million support requests in 2015, and that number could grow to nearly 11 million by 2019.

From the article "Gear Up for a Flood of IoT Support Requests" by Patrice Samuels.

Previously In The News

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Google continues to ignore the Chromecast, the best product it ever made

The numbers also suggest customers, at least in the United States, have begun to pick Roku and Amazon over Google. A study by Parks Associates found that the Chromecast now makes up only 11% of the me...