Providing market intelligence for more than 35 years

In The News

Gear Up for a Flood of IoT Support Requests

Growth of the Internet of Things in broadband households extends the life, utility and functionality of all connected solutions in the home. It also puts new pressures on existing support solutions to meet consumers' expectations.

Sixteen percent of U.S. broadband households owned a smart home device, and nearly 40 percent planned to buy a smart home product in the next 12 months, suggests a research report Parks Associates released last month. Many of those devices will be self-installed.

By their nature, smart home devices open new and ongoing demands in functionality and interoperability, which become increasingly complex with the addition of every new device. As a result, smart home devices could prompt more than 7 million support requests in 2015, and that number could grow to nearly 11 million by 2019.

From the article "Gear Up for a Flood of IoT Support Requests" by Patrice Samuels.

Previously In The News

How Amazon Strong-Arms Partners Using Its Power Across Multiple Businesses

Amazon’s Fire TV devices account for a third of all streaming media player installed base in the U.S., according to research firm Parks Associates. It commands major positions in areas such as voice-e...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Top Three Dominate As US OTT Churn Edges Upwards

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...