Providing market intelligence for more than 35 years

In The News

Gaming Consoles Still Top OTT Video Conduit

Of the platforms, Roku, which just launched a 4K-capable model, is now the third-most commonly used connected CE device for video streaming (10%), behind Microsoft’s Xbox (14%) and Sony’s PlayStation consoles (13%), Parks Associates said, noting that usage declined for both connected gaming consoles and DVRs, paired with a modest increase for smart TVs (see chart).

“Streaming media players continue to stake out a growing portion of the connected home,” said Barbara Kraus, director of research at Parks Associates, in a statement about the report -- The Streaming Media Device Landscape. “It is a rapid ascendance for streaming media players, and Roku in particular, especially considering the broad base of gaming console ownership compared to the lower penetration of streaming media devices.”

From the article "Gaming Consoles Still Top OTT Video Conduit" by Jeff Baumgartner.

Previously In The News

The FCC’s War to Liberate Your Cable Box

Data is really the new area of competition. If the pay-TV providers are looking at competition long-term in the future, that's the main concern. - BRETT SAPPINGTON, DIRECTOR OF RESEARCH AT PARKS ASSOC...

Cable Boxes Suck. One Day They’ll Die. Until Then We Have to Fix Them.

“Nothing in our proposal would prevent Comcast or TimeWarner from what they’re doing with Roku or Apple TV, or how they decide to pick what devices to share their app with,” says an FCC spokeswoman....

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...