Providing Market Intelligence for 40 Years

In The News

Gamer gear maker Razer jumps into smartphone market against Apple, Samsung

According to research released this week by Parks Associates, Apple and Samsung own more than 76 percent of the U.S. smartphone market, widening their lead over also-rans LG and Motorola. While Google made a splash with its Pixel phone and is running ads for its Pixel 2, as of August, it had less than 1 percent of the market. Moreover, Apple’s newest flagship that some pundits are already calling a potential game changer, the $1,000 iPhone X, hits stores Friday.

From the article "Gamer gear maker Razer jumps into smartphone market against Apple, Samsung" by Benny Evangelista.

Previously In The News

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....