In The News

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

November 22, 2023

Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services.

From the article, "Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023" by Tim Peterson

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

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"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

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While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

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About Parks Associates

Future of TV Briefing: Streaming subscriber growth re-accelerated in Q3 2023

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

Home, Where the Smart Is

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