In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Netflix Leads the Top-10 Subscription OTT Video Services

Hub Research Finds an OTT Tipping Point

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