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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

Previously In The News

Amazon kicks out streaming devices made by Apple and Google

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Tech Execs: 2016 Will Be 4K’s Year in Live Sports Production

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Residential fiber is now table stakes for boosting NOI

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It's Not Even Close: Apple, Samsung Smartphone Marketleaders

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