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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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About Parks Associates

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Report: Antenna Only Homes Increase to 15 Percent

Smart home market still small in Europe, but with many players pushing it forward adoption will rise

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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