In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

Cisco Launches Cloud-Based Security Portfolio

Intel pushes Amazon Alexa to third party devices

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

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