In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

mHealth Study: Caregivers Want Medication Management Help

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Can mHealth Make Chronic Care Patients Care About Their Health?

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