In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

May 01, 2024

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Previously In The News

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

Households with kids more likely to have smart home devices

Are You Ready for Some Football? These Streaming Stocks Are.

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

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