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From FAST channels to co-viewing, CTV advertising will look different in 2024

November 29, 2023

OTT

streaming

advertising

Digiday

FAST

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.

From the article, "From FAST channels to co-viewing, CTV advertising will look different in 2024" from Digiday

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About Parks Associates

From FAST channels to co-viewing, CTV advertising will look different in 2024

Previously In The News

With 50% of X1 Subscribers Accessing Netflix, Comcast and Netflix Expand Their Business Relationship

Consumers May be Overestimating the Security of Home Security

Millennial OTT Penetration May Have Topped Out, More Than Half Subscribe to Two Services

That Sound You Hear is Smart Speaker Sales Growth, Dominated by Amazon

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