Providing market intelligence for more than 35 years

In The News

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

As Parks Associates’ Eric Sorensen pointed out in a recent column for Fierce Video, consumers are moving to the smart TV as their device of choice for streaming video entertainment, with the firm finding 60% of U.S. internet households naming smart TVs as their preferred video consumption device in Q1 2022.

“Similarly, advertisers, measurement companies and other industry players now consider the smart TV as the key video consumption device in the home,” Sorensen wrote.

From the article, "Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel" by Bevin Fletcher.

Previously In The News

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive