Providing market intelligence for more than 35 years

In The News

Fox CEO James Murdoch Says Streaming Platforms Better Business Than Going Direct-to-Consumer

Nonetheless, Dish Network's (DISH) Sling TV is said to have attracted about 1 million subscribers since launching nearly two years ago, according to Parks Associates, a Dallas industry monitor. Fox is on Sling TV as well as Sony's (SNE) PlayStation Vue and DirecTV Now, which began operation last Wednesday.

From the article "Fox CEO James Murdoch Says Streaming Platforms Better Business Than Going Direct-to-Consumer" by Leon Lazaroff.

Previously In The News

How Hackers Crippled Iran’s Financial System

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it w...

It’s Official: Streaming is King (and One Provider Rules Over All Others)

Many Americans, according to reports done by the likes of Coupon Cabin, say they’ve cancelled at least one streaming subscription due to the increasing costs. Other reports, like those conducted by Pa...

The need for more middle mile

This higher peak takes into consideration the growth of Wi-Fi-enabled devices entering homes, with sources such as Plume IQ and Parks Associates noting that the average household has anywhere from 20...

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...