In The News

Four Smart-Home Myths Retailers Need To Dispel

April 12, 2016

Smart-home products are rolling out to the masses as consumers look for ways to simplify their daily lives.

According to a recent survey from Parks Associates, more than 40 percent of U.S. broadband households plan to purchase a smart-home device in the next 12 months. Yet we are not likely to see consumers rushing out to replace all of their conventional household appliances, lightbulbs, thermostats, security cameras, and door locks with smart devices overnight.

From the article "Four Smart-Home Myths Retailers Need To Dispel" by Mark Honeycutt.

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About Parks Associates

Four Smart-Home Myths Retailers Need To Dispel

Previously In The News

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

91% of viewers like streaming aggregation, survey says

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Password sharing denies streaming services $9 billion in fees

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