Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming about extreme conservatism or liberalism that gets audiences engaged, angry or involved online.
"With the media moving toward this interactive, reaction-based journalism model this election cycle is probably everything they could have wanted with its over-the-top candidates," Hower says.
From the article "Forget Trump And Clinton, Cable News Networks Are Winning The Election" by Tom Risen.
Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...
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"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...
