Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming about extreme conservatism or liberalism that gets audiences engaged, angry or involved online.
"With the media moving toward this interactive, reaction-based journalism model this election cycle is probably everything they could have wanted with its over-the-top candidates," Hower says.
From the article "Forget Trump And Clinton, Cable News Networks Are Winning The Election" by Tom Risen.
Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
The heyday of outdoor TV antennas or rabbit ears will never return, experts say. But research firms and the National Association of Broadcasters have noticed the uptick in over-the-air TV antenna hous...
According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...
