Providing market intelligence for more than 35 years

In The News

Forget Speakers. Big Money Competes in Servers.

The technology industry is captivated by titans fighting over voice-activated home speakers. The war among Amazon, Google and Apple is technology's newest frontier, but it's also pretty small potatoes. People might spend a few billion dollars this year on computer-assisted speakers such as the Amazon Echo, based on forecasts from research firm Parks Associates.

The big-ticket fight on the tech frontier is happening not in happy homes bathed in WiFi but in the cold, warehouse-sized buildings that house rows upon rows of computer equipment that function as the invisible locomotive of the internet. About $1 trillion will be spent in 2017 on this and other gear typically purchased by corporations and governments. (Yes, you read that stunning figure correctly.)

From the article "Forget Speakers. Big Money Competes in Servers." by Shira Ovide.

Previously In The News

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...