Providing Market Intelligence for 40 Years

In The News

Forecast: US subscription TV revenue at $190.7bn in 2030

Parks Associates has announced the release of its Subscription Video Forecast: 2025–2030 report, offering an outlook on the future of the US TV and streaming video market. The report projects steady but moderate growth across subscription video services, with total TV and video subscriptions climbing from 719 million in 2025 to 765 million by 2030. Total subscription TV and video revenue will rise from $186.5 billion in 2025 to $190.7 billion (€161.9bn) in 2030.

“As the US video market matures, growth is no longer about adding new households — it’s about optimizing value,” commented Michael Goodman, Research Director at Parks Associates. “Consumers are stacking more services, gravitating toward ad-supported tiers, and demanding more flexibility. Our model shows a stable but fundamentally transformed market where streaming is the economic engine and pay TV becomes a smaller, more specialised segment.”

From the Advanced Television article, "Forecast: US subscription TV revenue at $190.7bn in 2030"

Previously In The News

Someone just bought your smart home. Did they get your data, too?

There's a wide range of devices to be aware of when you move in to a smart home, including door locks, alarms, security cameras, garage-door openers, lighting systems, smoke detectors, and irrigation...

Apple TV users are mostly Gen X men

It's still early days for the new Apple TV, which started shipping Oct. 30. The new device has an upgraded remote and app store that allows gaming, live sporting events and Siri-enabled search. Sal...

BRIEF-Net Insight enters OTT market

According to market data (Parks Associates 2015), global OTT video subscription revenues are forecasted to increase from $9 billion in 2014 to $19 billion in 2019. From the article "BRIEF-Net Insig...

Yahoo could become Internet history

Brett Sappington, director of research at Parks Associates, said one of Yahoo's biggest mistakes was not making bets in new and innovative areas, as Google and Amazon have. "In the world of the Int...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive