A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life.
From the article, "Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity" by Matt St-Pierre
Parks Associates emphasizes that for apartments to remain attractive to prospective renters, property owners will need to reevaluate their connectivity strategies continuously. The ability to quickly...
Forty-five percent of U.S. internet households now watch free ad-supported streaming television (FAST) services, according to new data from research firm Parks Associates. Parks Associates repo...
Parks Associates has released its annual “Top 10 List of US SVOD Services,” which is based on estimated numbers of subscribers through September 2025. “Hulu’s jump past Disney+ is a result of s...
The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates. Pure-play...
