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In The News

Ford and AT&T Hook Up For Free Connected Car Service

Consumers are intrigued but have expressed worries about security and privacy in connected cars and regulators are already on the case. Over half of those surveyed by Parks Associates last year said they were very concerned about connected car security and 55% were concerned about use of their location data. Many say they will continue to rely on their smartphone connections.

From the article "Ford and AT&T Hook Up For Free Connected Car Service" by Aaron Pressman.

Previously In The News

Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025

Nearly one-third of European consumers give up on setup within 30 minutes (Parks Associates) From the article, "Smart Homes, Smarter Service: Why Visual Agentic AI Leads in 2025" by Katie Mamia

LG G5 OLED Review: Best TV of 2024?

According to recent data from Parks Associates, nearly 70% of US households subscribe to at least one streaming service, making smooth performance across these platforms crucial. From the Archynews...

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...