Providing Market Intelligence for 40 Years

In The News

Ford and AT&T Hook Up For Free Connected Car Service

Consumers are intrigued but have expressed worries about security and privacy in connected cars and regulators are already on the case. Over half of those surveyed by Parks Associates last year said they were very concerned about connected car security and 55% were concerned about use of their location data. Many say they will continue to rely on their smartphone connections.

From the article "Ford and AT&T Hook Up For Free Connected Car Service" by Aaron Pressman.

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Everything You Need to Know About the First Super Mario iPhone Game

"A new Mario game is likely to be popular not only among the kid/teen crowd but also among the older Millennial generation who grew up with the famous game," Jennifer Kent, director of market research...