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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

March 25, 2021

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”

From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton

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About Parks Associates

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Previously In The News

Revenge of the Antenna

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

See Rovi at CONNECTIONS

Consumers to TV Providers: Careful with My Data

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