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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

March 25, 2021

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment content and services. ”And if I don’t have an established brand internationally, how much money and effort and time do I put into establishing that brand—and is it worth it?”

From the article "For Some Streamers, Global Expansion May Not Be Possible Without Rebranding" by Kelsey Sutton

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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

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While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...

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Here's The Top Ten Most Popular Streaming Services This Year

Netflix still leads all streaming video services by total subscribers, according to a new report by Parks Associates. That's followed by Amazon Prime, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Cru...

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About Parks Associates

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

Previously In The News

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

20% of Broadband Homes Now Get TV Via Antenna

Research: Increase in Digital Antenna Use Indicates Cord Cutting

Here's The Top Ten Most Popular Streaming Services This Year

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