Providing Market Intelligence for 40 Years

In The News

Five Factors For Connected Video App Success

With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the-top (OTT) video apps are multiplying rapidly to meet consumer demands for more viewing options on both large and small screens today.

By the end of next year, there will be around 759 million CTV sets worldwide, supporting this speedy uptick in video app rollout.

Ooyala recently examined connected video app activity in a report from Parks Associates and found that among U.S. broadband households, more than one-quarter of current OTT video service subscriptions were purchased through a connected device app ? including apps on streaming media players, game consoles, and CTVs.

From the article "Five Factors For Connected Video App Success" by Paula Minardi.

Previously In The News

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...

How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive