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Fitbit Runs Higher As Fitness Wearables Market Grows

A report out Thursday from Parks Associates showed that 18% of U.S. broadband households own a wearable fitness device such as a smartwatch or a fitness tracker.

Parks said 12% of U.S. broadband homes own a fitness tracker, such as those made by Fitbit and Garmin (GRMN). That's up from 10% in the third quarter of last year.

From the article "Fitbit Runs Higher As Fitness Wearables Market Grows" by Patrick Seitz.

Previously In The News

Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard...

Analysis: The impact of Google Stadia shutdown on Amazon, Xbox, and other cloud gaming initiatives

Research firm Parks Associates released a report Monday morning showing that at least 35 million American households would be interested in picking up a cloud gaming service at a roughly $9.99/month p...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

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