In The News

Fitbit files for $100 million IPO

May 10, 2015

Overall the fitness wearables market is expected to skyrocket over the next several years. A recent Parks Associates study predicts global revenue of connected fitness trackers will rise from last year's more than $2 billion to $5.4 billion by 2019.

However, Fitbit acknowledges that despite potential growth, there are substantial challenges ahead for the fitness device market, including increasing competition from players such as Apple, which just began selling its first-ever wearable.

From the article "Fitbit files for $100 million IPO" by Judy Mottl.

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About Parks Associates

Fitbit files for $100 million IPO

Previously In The News

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Will One Bot Rule Them All?

Can Traditional TV Keep Up In A Digital-First World?

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

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