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In The News

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwatches are expensive, and they generally don’t provide functions other than those already available in a cell phone.

The market slowdown particularly hurt Pebble, which did not have the resources to wait for things to pick up. That might not happen until 2019 or 2020, when other functions touted by smartwatch makers, such as controlling smart home devices and paying without a debit or credit card, become more readily available, said analyst Harry Wang, digital health research director for Parks Associates.

From the article "Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup" by Benny Evangelista.

Previously In The News

Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)

A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

What I’m thankful for in sports media

Media research firm Parks Associates said there are more than 300 direct-to-consumer streaming services in the United States. From the article "What I’m thankful for in sports media" by Jeff Agrest...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

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